Privacy policy

Data controller

The party responsible for processing your data is World Reputation LLC, 4300 Biscayne Blvd., Suite 203, Miami, FL 33137, United States. You can contact us about privacy at [email protected].

Data we collect

We only collect the data we need to answer you and provide our services. Depending on your contact with us, this may include:

• Identification and contact data: name, work email, phone, company or organisation.
• Data you send us: the content of your message and any details you include in a request for a diagnosis or proposal.
• Browsing data: IP address, browser type, pages visited and date and time of access, through strictly necessary and, where consented, measurement cookies.
• Service data: for active clients, the keywords, sources and alerts configured for a monitoring engagement.

Purposes and legal bases

We process your data for the following purposes, each with its legal basis under the GDPR:

• To answer your enquiries and prepare a proposal or free diagnosis: your consent and the steps taken at your request before entering a contract.
• To provide and manage contracted services: performance of the contract.
• To keep the Website secure and working correctly: our legitimate interest.
• To send service communications you have asked for: your consent, which you can withdraw at any time.
• To meet legal and accounting obligations: compliance with a legal obligation.
• To measure the use of the Website and the results of our advertising, and to show you relevant ads on other platforms: your consent, given through the cookie banner, which you can withdraw at any time.

How long we keep your data

We keep personal data only for as long as needed for the purpose for which it was collected, and afterwards for the periods required to meet legal obligations and to handle any liability. When data is no longer necessary, it is securely deleted or anonymised.

Sharing and processors

We do not sell your personal data. We share it only where necessary with providers that process it on our behalf under a data processing agreement, such as hosting, email and security services, and with public authorities where the law requires it.

If you accept analytics or advertising cookies, the following providers also receive data about your visit through their own cookies and tags:

• Google Analytics and Google Ads (Google Ireland Ltd. and Google LLC).
• Meta, for Facebook and Instagram advertising (Meta Platforms Ireland Ltd. and Meta Platforms, Inc.).
• LinkedIn (LinkedIn Ireland Unlimited Company and LinkedIn Corp.).
• Reddit (Reddit, Inc.).

Analytics and advertising

With your consent we use Google Analytics to understand how the Website is used, and the advertising tools of Google, Meta, LinkedIn and Reddit to measure our campaigns, build audiences of people who have visited the Website and show them ads on those platforms.

These tools collect online identifiers, device and browsing data and the actions you take on the Website. They do not receive the content of your messages. Our Cookies policy lists each provider, its cookies and how long they last, and you can change your choice at any time from "Cookie settings" at the bottom of every page.

International transfers

World Reputation LLC is established in the United States and operates from the United States, Spain and Ukraine, and some of our providers, including the analytics and advertising providers listed above, process data in the United States. Where data leaves the European Economic Area or the United Kingdom, the transfer relies on an adequacy decision, such as the EU-US Data Privacy Framework for certified providers, or on appropriate safeguards such as the European Commission’s standard contractual clauses.

Your rights

You can exercise the following rights at any time by writing to [email protected], and you may lodge a complaint with your data protection authority:

• Access: find out what data we hold about you.
• Rectification: correct inaccurate or incomplete data.
• Erasure: ask us to delete your data (the “right to be forgotten”).
• Restriction and objection: limit or object to certain processing.
• Portability: receive your data in a structured, commonly used format.
• Withdraw consent: at any time, without affecting processing already carried out.

Data security

We apply technical and organisational measures to protect your data against unauthorised access, loss or alteration, including encryption in transit, access controls and regular backups. No system is completely secure, but we work to keep risk to a minimum.

Notice for United States residents

We do not sell personal information for money. Using advertising cookies may be considered "sharing" or "targeted advertising" under some state privacy laws. We only use them if you accept them, and you can opt out at any time from "Cookie settings" at the bottom of every page. We also treat a Global Privacy Control signal from your browser as a request to opt out of advertising cookies.

Changes to this policy

We may update this policy to reflect changes in our services or in the law. The version in force is the one published on the Website, with its update date shown below.